As some of you may know, a co-worker and close friend of mine was killed in a hit-and-run while riding his bicycle in April of this year. This has been a devastating and eye-opening experience for myself and many of those close to me. While he wasn’t wearing a helmet, he did have front and rear lights and was riding fully within the law. This horrific event has brought to my attention the state of bicycle safety in the world today. Working with my employer, Bazaarvoice, and some co-workers and friends, we’ve set out to try and improve the situation.
We wanted to find a way to improve not only the safety of cyclists already on the road, but the general perception of them by motorists. We’ve teamed up with two non-profit organizations and are helping them raise money for their efforts.
Please Be Kind to Cyclists
Please Be Kind to Cyclists is an organization based on Austin, TX whose goal is to spread awareness of bicycle traffic and safety to motorists and cyclists alike – not only in Austin, or Texas, but globally. They work to educate motorists and cyclists, and even have efforts in place to get bicycle awareness built into state drivers education courses – a measure that will no doubt improve conditions. We are hoping to help them expand their campaign to a national level in support of their goal.
BikeTexas is an advocacy group also based in Austin, TX that works to not only educate cyclists young and old, but also to influence legislation for more bicycle friendly transportation options. We hope to help fund their giveaway programs – lights and helmets to children and others who ride bicycles – and their educational programs which include working with school teachers to integrate bicycle safety into existing education.
When you consider the benefits of riding your bike when compared to driving – exercise, efficiency, environment, etc.. – it’s a no-brainer that we should encourage this as a lifestyle choice, and protect those that already do it. We should work to not only educate, but to improve safety for cyclists and pedestrians on local, state, national and global levels.
Please drop by the Safe Lanes site and throw in a donation to help these organizations. Our goal is $50,000, but even $10 helps. Please also share this site with your friends, relatives and co-workers. This issue is a serious one, around 700 cyclists are killed each year in the US in traffic accidents. Let’s help these campaigns to spread knowledge and work to improve roads and transportation for everyone.