My Letter to Hulu

January 2nd, 2012 § 1 comment

I’ve had Hulu for a year now, and overall I prefer it to regular cable television. I’ve recently found myself a little upset at some changes in their advertising strategy, and decided to write them about it. Here is my letter: “This is likely a request you’ve gotten a lot in the past, but I’ll throw my name on the list of people who want it. I like Hulu Plus a lot. So much, in fact, that I dropped my cable television service (Time Warner) and now stream video exclusively using Hulu and Netflix. “One thing that has changed in the 12 months since I subscribed is the quantity of Ads. When I subscribed, I would get an ad at the beginning of a show and an ad at each commercial break. Now, I get 3 ads at each commercial break. Additionally, the option to vote down ads that aren’t relevant to me appears on fewer ads every day, which means that I have to watch ads I don’t like or that don’t apply to me. “I understand that Hulu needs to make money, and I’m not totally against ads. After all, I came from regular cable subscription service where there are generally 3-5 ads for each commercial break. If Hulu were to offer a higher grade plan for Hulu Plus, say a Premium service, that allowed me to watch shows with fewer or no ads, I would definitely pay more. I’ve read that Hulu did some market research to this effect and found that many consumers preferred the cheaper option, but I think it’s important to acknowledge the part of the user base that would simply prefer to pay more for a better experience. “My request is this; Offer a Premium service at a higher price, say $19.99 or $24.99 (I already pay this amount for Netflix), that offered one of the following options: – An ad-free watching experience – An ad only at the beginning of the video “I would happily upgrade my service for this kind of experience, and I know I’m not the only one. Please consider my request with this in mind. “Thank you for your time. I’d be happy to talk with someone at Hulu to explain my experience further. Additionally, if this is not the proper channel for this type of request, please let me know where I should send it. “Richard Ford”

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